Privacy Policy
last updated 2025-08-12
This Privacy Policy describes our policies and processes regarding the collection and processing of your personal data, both when you visit our website and when you use the services as a member.
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In addition, this policy sets out the rights you have as an individual in relation to your personal data. We are aware that data protection is a responsibility that is constantly evolving. Therefore, we will continuously update this Privacy Policy as we begin new personal data processing activities or adopt new policies.
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When we process your personal data, we will do so in order to provide you with the website areuaelectronics.com and our services, operate our business, fulfill our contractual and legal obligations, protect our systems and customers, or fulfill the legitimate interests described in the sections “How and why we use your data” and “When and how we share information with others” below.
When we transfer personal data from the European Union, we do so based on a number of legal mechanisms, as described in the “Data Retention and Aggregation” section.
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We recognize and are aware that the management of your privacy and personal data is an ongoing responsibility, which is why this Privacy Policy will be updated when our handling of your personal data changes or develops. You will be informed of these changes via publication on this website or email.
Personal data that we collect
In order to fully use "Areua Electronics" services, you must become a Member with us ("Member"). To become a Member, you must register certain personal information with us, such as your contact information and payment details. It is also possible to visit "Areua Electronics" without being a Member, e.g. to get information about our different services and products ("Visitor"). We also collect personal information about you in accordance with this Privacy Policy. We would like to emphasize that "Areua Electronics" does not sell your personal information.
Personal information you provide to us
In order for you to be able to use "Areua Electronics" to its full potential, you must provide us with certain personal information when you register for a membership or purchase with us. These are your email address, your first and last name, address, and potentially your card details (depending on payment option). Your card details are not saved by "Areua Electronics" but are processed by our payment solution provider, namely Stripe.​
Personal information that you make available to us
Through your use of areuaelectronics.com, whether you participate as a Visitor or as a Member, you make certain information about yourself available to us. "Areua Electronics" also collects personal information about you via cookies. These include necessary cookies, operational and optimization cookies and cookies for advertising. Necessary cookies are required for certain functions on the site to function. Operational and optimization cookies are used to collect and process customer feedback and perform web analytics. These analyses are based on information about how you behave on our website, in order to be able to make our website even better.
Your communication with us
If you contact us by email, telephone or other methods, we may save such communication, including the information contained therein (such as your name, your request, your location and other personal data that you provide in free text format), in order to respond to your request; or to document your request or the like. If you want us to “delete” all of your personal data or otherwise refrain from contacting you, you can always contact us at areuaelectronics@gmail.com .
If you do not provide us with your personal data
You cannot become a Member without providing us with personal information. This personal information is needed to provide the services to you.
How and why we use your personal data
We use information we collect about our Members and Visitors for these three main purposes:
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(1) to operate our business and provide (including improving and customizing) the Website and our Services;
(2) to send communications, including promotions and newsletters, to our Members and Visitors; and
(3) to promote services and display advertisements, on our own website which is supported by advertising.
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For these reasons, we combine the data we collect to provide you with a smoother, more consistent and personalized experience. To enhance the protection of your privacy, we have built in technical and organizational safeguards designed to prevent certain combinations of data. Below you will find a list of each purpose for which we process your personal data, how these purposes are fulfilled and the legal basis on which we support the processing.
Send out newsletters
We also process your personal data for the purpose of, at your request, sending you our newsletter. It is necessary for us to process your e-mail address and your telephone number in order to comply with your request to receive our newsletters, i.e. your explicit consent according to GDPR and also according to Swedish Marketing Act. In addition, the processing is necessary to fulfill our contractual obligations towards you as a member and to achieve one of our legitimate interests, i.e. to inform you about our activities and distribute our newsletter. You can deactivate such types of news and information mailings at any time by notifying us at areuaelectronics@gmail.com. For newsletter recipients and website visitors, we rely on our legitimate interest and the Marketing Act's provisions on consent. For Members, we also rely on our agreement.
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Marketing and advertising
We use the information you provide when you register as a Member, data we collect when you use our services and the website to provide you with relevant marketing when you visit our websites and subscribe to our newsletters. In order to be able to target relevant advertisements to you on your social media channels, Facebook and Instagram, we also process your personal data. Based on these different types of information, we will send advertising to your email address, your postal address, or via SMS, and/or show you relevant advertising when you are on areuaelectronics.com. If you do not want to receive direct marketing via email or SMS, you can always let us know at areuaelectronics@gmail.com. If you choose to opt out of receiving interest-based advertising, it does not mean that you will no longer see advertising on our websites, but that the advertising that is displayed will not be tailored to you and will therefore be perceived as less relevant. This processing of personal data is necessary for us to be able to perform our contract with you and for our legitimate interest in providing you with relevant advertising and information. When we use cookies and marketing programs from Facebook, we rely on your explicit consent.
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Statistics and updating of the Services
We process information about your online behavior and history. This processing of personal data is necessary for us to be able to adapt and improve our services to suit your needs. By processing this statistical data, we are helped to determine which types of offers are most appreciated and used by our members, but also which types of offers you do not appreciate. We will use this information to improve and develop our existing Services and to develop new Services in order to meet your needs and preferences. This processing of personal data is necessary for our legitimate interest in improving the Services and developing our business. When we use Cookies, we rely on your explicit consent in accordance with the ePrivacy Directive (implemented in Swedish law by the Electronic Information Act).
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Handle customer service issues and fulfill legal obligations
We use your contact information to contact you in the event of problems with the Services or your membership. We will send relevant information to your email address and/or via SMS. In order to be able to communicate with you as a customer and respond to inquiries received by customer service via telephone or digital channels, including social media, ensure the customer's identity, investigate complaints and support matters (including technical support), we process the following personal data; contact information, correspondence, complaints, information about problems with your equipment in the event of technical problems, and in the case of invoice purchases also your personal identity number or coordination number. Personal data is sometimes processed so that we can fulfill obligations that are incumbent on us in, for example, the Accounting Act. The personal data we process for these purposes are the same as for customer service above. This personal data processing is necessary for our common legitimate interest in customer service or to meet the legal obligations that are incumbent on us under law, regulations and government regulations.
Service improvement
We process your personal data, your contact information, your online behavior and your history in order to improve our existing services. This personal data processing is done, among other things, to update existing features of the service. For example, we use error reports to improve security features, user behavior, search queries and clicks on our websites to improve the relevance of search results, content on the websites and the placement of relevant content for you on our websites. This personal data processing is necessary for our legitimate interest in improving the Services, our website and to develop our business. When we use Cookies, we rely on your explicit consent in accordance with the ePrivacy Directive (implemented in Swedish law by the Electronic Information Act).
Security
We use your personal data to protect the security of our Services and customers, to detect and prevent fraud, to confirm the validity of software licenses, and to resolve disputes and enforce our agreements with you and with our partners and service providers. We also process your personal data for the purpose of blocking messages and content that clearly violate our terms. We process your personal data because it is necessary for our legitimate interest to protect our systems and Services.
Other purposes
The website "Areua Electronics" and the domain https://areuaelectronics.com/ ("Areua Electronics") are owned and operated by Areua Electronics AB with org. no. 559503-0288 and registered address Lillbackavägen 8, 702 42 ÖREBRO. If we intend to use personal data in a way that is not in accordance with this Privacy Policy, we will inform you of this before, or when the personal data is collected. Alternatively, we will ask for your permission after collection but before such use.
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When and how we share personal data with others
When necessary. We share your personal information when it is necessary to complete a transaction or to perform a contract, or when we have reasonable business reasons to do so.
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We only share information that is necessary to deliver our Services.
With our payment service provider Stripe. We use the payment service provider Stripe to allow you to pay by card directly via our website. Stripe's payment systems are based on the SSL security standard, which means that the information you provide when making a payment is encrypted. As an encrypted form in e-commerce, the SSL security standard is widespread and is considered a very secure solution. Please note that “Areua Electronics" neither processes nor saves your card details, but these are processed solely by our payment service provider Stripe.
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With our service partners to provide our services. We may share your information with our third party service providers to complete tasks and provide services to you on our behalf (hosting our website, etc.). However, when we use third party service providers, we only disclose the personal information that is necessary to deliver the service and we have an agreement in place requiring them to keep your information secure. Please be assured that we will not release your information to third parties for their own marketing purposes, unless you have asked us to do so. When you enquire about one or more of these services, the relevant third party service provider will use your information to provide you with information and to fulfil their obligations arising from any agreements you have entered into with them. In some cases, they will act as the data controller of your information and therefore we recommend that you read their privacy policy. These third party service providers share your data with us which we will use in accordance with this Privacy Policy.
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With Facebook for Facebook Ads, Instagram messages and through the use of Facebook's "like" button. In order to communicate with you and market our services to you, we process your personal data and share it with Facebook in order to target relevant advertisements to you on your social media channels. Our responsibility is limited to the personal data processing for which we determine the purposes and means. This processing is carried out with your consent to the use of cookies. You can stop the processing by changing your cookie preferences in your browser.
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Information sharing requirements
We may also disclose your information to third parties if we have reason to believe that access, use, storage or disclosure of such information is necessary to:
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(a) Comply with court orders, administrative decisions or other legal obligations;
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(b) Enforce our terms and conditions;
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(c) Manage and maintain the security of our website, including preventing or stopping an attack on our computer system or network;
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(d) Protect the rights, property or safety of our Members and Visitors, "Areua Electronics", etc..
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"Areua Electronics" complies with applicable data protection regulations within the European Union, such as the General Data Protection Regulation (GDPR) which, where applicable, provides the following rights for the individual. As an individual, you have the right to:
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(a) obtain information about the processing of your personal data (as defined in the GDPR);
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(b) request access to a record of your personal data (as defined in the GDPR);
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(c) access a copy of your personal data;
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(d) request correction of your personal data;
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(e) request the deletion of your personal data under certain circumstances;
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(f) request restriction and object to personal data processing based on our legitimate interests;
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(g) submit a complaint to a data protection authority. The Swedish Data Protection Authority is the authority that monitors how "Areua Electronics" complies with relevant data protection legislation, as we are established in Sweden. You as a data subject have the right to submit a complaint to any data protection authority you wish, e.g. the Swedish Data Protection Authority;
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(h) if the processing of personal data is based on your consent, you have the right to withdraw your consent at any time for future processing of your personal data;
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(i) receive your personal data in a portable and machine-readable format (“data portability”).
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Inquiries
All requests regarding your personal data should be sent to areuaelectronics@gmail.com . You will have reasonable access to your personal data at no additional cost if you request this via areuaelectronics@gmail.com . If we are unable to provide you with this within a reasonable time frame, we will provide you with a date by which the personal data can be provided. If access is denied, we will explain why.
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Right to object to processing based on our legitimate interests
You have the right to object at any time to the processing of personal data based on one or more of our legitimate interests. If you object, we will stop processing your personal data. We will no longer process your personal data unless we can demonstrate legitimate grounds for the processing which override your interests, rights and freedoms, or if the processing is for the establishment, exercise or defence of legal claims.
Right to object to the processing of personal data for marketing purposes
In some cases, we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of your personal data for such marketing, including profiling to the extent that it is related to such direct marketing. If you object to processing for direct marketing purposes, we will no longer process your personal data for such purposes. There is no formal requirement to object; if possible, this should be done via areuaelectronics@gmail.com . When we process your personal data, we do so for the purposes of managing your membership, operating our business, fulfilling our contractual and legal obligations, protecting our systems and customers, or fulfilling the legitimate interests described in detail in the sections “How and why we use your personal data” and “When and how we share personal data with others” above. When we transfer personal data from the European Union, we do so based on a number of legal mechanisms, as described in the section “Data retention and deletion”. Please note that if you request that we not contact you by email, we will keep a copy of that email address on our mailing list to ensure that you do not receive unsolicited email.
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The security of your personal information
We are committed to keeping your information and personal data secure. Therefore, our payment system, through the payment service provider Stripe, is based on the SSL security standard, which means that the data that you as a Member provide when making a payment is encrypted. As an encrypted form in e-commerce, the SSL security standard is widespread and is considered a very secure solution. "Areua Electronics" maintains appropriate physical, technical and administrative safeguards to protect personal data and personally identifiable information that you transmit through the use of our service. We update and test our security technology continuously. Non-sensitive data (your email address, etc.) is normally transmitted over the Internet, and in such transmission we can never guarantee complete protection. Therefore, although we strive to protect your personal data, we cannot guarantee the security of any information you transmit over the Internet to us, and you make such transmission at your own risk. Once we have received your information, we will do our best to ensure its security in our systems. We limit access to your personal data to those who need it to provide the website to you or to administer our internal systems. We are committed to taking appropriate disciplinary action to ensure and enforce this Privacy Policy
Data storage and thinning
Location of your data. Personal data handled by "Areua Electronics" is stored and processed in Sweden or in other countries where "Areua Electronics" and our partners or suppliers are active. We take steps to ensure that the personal data we collect under this Privacy Policy is handled in accordance with the provisions of this Policy and in accordance with applicable laws where the information is available. Transfers outside the EU / EEA. If we were to transfer your personal data to third countries, i.e. countries outside the EU / EEA, we will enter into agreements and take other measures in accordance with applicable legal requirements, which include the European Union's standard contractual clauses. Please email areuaelectronics@gmail.com if you would like more information about the safeguards we have in place when transferring data outside the EU and EEA. If you use the website or the Service when you are outside the EU yourself, we cannot prevent your personal data from being transferred outside the EU. We only retain personal data for as long as the data is necessary to be able to provide our website and services, and to fulfill the purposes stated above. We do not store your IP address, MAC number and similar data in the long term. This data is only processed temporarily within technical logs that can be analyzed to optimize the website and its use, e.g. to perform troubleshooting regarding the website. We will save and store your personal data for as long as it is necessary to administer your membership and provide the website or for as long as it is required to fulfill our possible legal obligations. We will retain your data for as long as you are a Member of "Areua Electronics", and up to thirty-six (36) months after you made your last purchase, or twenty-four (36) months after you became inactive, or chose to end your membership, with "Areua Electronics".
Criteria for determining storage time
Different types of data can be stored for different periods of time. The criteria that determine how long we store your data may be:
(a) How long do we need your personal data to be able to provide you with the website and the services you have ordered? For example: If you have become a Member of "Areua Electronics", we will store your information for as long as necessary to manage your membership, i.e. until you decide to end your membership or delete your account. If you have had continuous communication with our customer service, we will store the information you have provided for as long as necessary to be able to handle your request.
(b) Do we have any legal, contractual or other similar obligations to store the data? For example: "Areua Electronics" may be subject to mandatory legislation on the retention of information, for example for accounting purposes. It may also be a request from a government authority to store data relevant to investigations or data that must be saved to resolve a potential dispute. We review and update our retention periods for personal data regularly. Please note that if you unsubscribe from our newsletter, we may keep your data on an explicit "do-not-send" list to ensure that you do not receive future communications from us via email.
The exception to this policy
Aggregated data is collected and processed using cookies to monitor and evaluate user trends on the website. For detailed information about how "Areua Electronics" uses cookies, email areuaelectronics@gmail.com . We collect information about how users of our service interact with "Areua Electronics" in a way that means that we cannot link the data back to you. We use the anonymous information about how our Members and Visitors use our website and our services for statistics, service improvement and service development. This data will be completely anonymous and does not constitute personal data. It can therefore be stored longer than your personal information. Anonymization means that we remove all parts of personal data that can be linked to you. Anonymous personal data also lacks anything that could make it possible to reconnect data to you in the future. This process of "depersonalization" of personal data goes one step further than the process of pseudonymization, which means that anonymization makes it even more difficult to identify an individual than pseudonymization.
This Privacy Policy does not apply to personal information that you provide to another Member or Visitor via the website or when you otherwise use third-party services such as messaging and payment services.
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Changes and Updates to this Policy
We will update our Privacy Policy when necessary to reflect customer feedback, changes to the service, or the updated interpretation of the law. When the notice is updated, we will display the last update date at the top of the notice. In the event of significant changes to this Privacy Policy or to how "Areua Electronics" uses your personal information, we will notify you, on our website or by email, before the changes take effect, if required by law. Please review this Privacy Policy from time to time to stay informed about how "Areua Electroncis" protects your personal information and privacy.
Questions, concerns and complaints
To ask questions or comment on this Privacy Policy and otherwise about how we process your personal data, contact us at: areuaelectronics@gmail.com